Mercedes-Benz entered the Chinese market under the brand name … Are there any odd brand names that you've come across in China? Absolutely yes, sometimes they go well, sometimes not! If you wish to hear more from LTL Mandarin School why not join our mailing list. 北海市海城区北海大道183号城市购物广场 0510号 Come and learn Chinese in Chengdu and discover a whole new way of learning Chinese. Likewise, it’s a brand where many rather hilarious fakes are sold, as you can see here! Jellinek named the new cars after his daughter Mercedes and trademarked the Mercedes name in 1902. Email Address * The name means “three stars“, which was the company’s first logo and which implies a business that would be huge and eternal. Jianguo Rd. – The purpose of this paper was to conduct an experimental design of Americans’ preferences for the English version of Chinese brand names by drawing from prior research in psychology, linguistics and marketing. While choosing an Asian or Japanese business name for your Chinese Restaurant or Japanese translation office, one thing you need to make sure is to go for a name that is easy to pronounce and simple to remember. On the flip-side there have been many name fails, where meanings are lost in translation, and therefore become the butt of the jokes in China. Chinese brand names unfolded. Tel: +86 (0) 10 65129057 Put together it doesn’t make much sense and is another example of a brand trying to make the name sound as familiar as it’s English equivalent. Random Brand Name Generator for Unique Business Name ideas. You can’t walk through Beijing or Shanghai without finding a counterfeit Rolex watch selling for $5 or a knockoff Nike shirt for $2. Email: [email protected] Chengdu Music – Is Chengdu Hiphop on the Rise? 汉堡王 – hàn bǎo wáng): as 汉堡 (hàn bǎo) means “burger” and 王 (wáng) means “king“. TutorGroup offers TutorMing for Chinese learning. They offer high-quality ATV bikes. 可口可乐 (Kěkǒukělè) characters mean “to permit the mouth to be able to rejoice”. Best Chinese ATV Brands There are several different Chinese ATV brands in the market. Ralph Lauren is an American clothing company named after his founder and designer and best known for his sportswear line Polo Ralph Lauren. In this case, the brand picked two words with a positive connotation in order to be perceived as local. It can even lay claim to the world's first 5G laptop. This type of direct-translation works well for established international franchises. Nike, instead, opted for a very close phonetic match and a totally appropriate meaning that fits the brand identity. Set the Stage – Identify Your Primary Dialect. We wrote a review about the popular TV Show Nothing By Thirty here where you can discover more about Mishil Brand. Chinese names are used in China and in Chinese communities throughout the world. You can find all the great domain names from the list given below. Very interesting, didn't realise they all had completely separate brand names. Canon is a Japanese multinational corporation specializing in the manufacture of imaging and optical products (cameras, displays, TV, etc.). Good to know. Adidas isn’t Adidas in China, it’s 阿迪达斯 (Ādídásī), or if you are super lucky you might stumble across an AIDADS or ADIODS sweater instead. Max is an avid football and poker enthusiast whose favourite Chinese food is 北京烤鸭. The American multinational retail corporation Walmart is called 沃尔玛 (Wò’ērmǎ) in Chinese, which, of course, is a transliteration of the original name. The word volkswagen means “People’s car” in German. The Chengdu music scene is changing… Is Chengdu Hiphop on the rise? Literal translation. 183 Beihai Ave. Haicheng Lenovo 联想. The Chinese name of the brand 捷豹 (Jiébào) literally means “quick panther“. This name means “home” 家 (jiā), “happy“乐 (lè) and “good fortune” 福 (fú). The Swiss company Nestle owes its name to Henri Nestlé. Learn more in the Cambridge English-Chinese traditional Dictionary. 百事 bǎi shì means “everything/a hundred things”, and 可乐 (kě lè) which means “cola” also means something “joyful” or “worth laughing”. Louis Vuitton’s brand name 路易威登 (Lùyì Wēidēng) is a very close phonetic reproduction to its original name. Analyze all the above brand names. Gucci is a luxury Italian brand of fashion and leather goods founded by Guccio Gucci in Florence. 1. Looks a bit familiar right? … BMW is an acronym for Bayerische Motoren Werke AG, or in English, Bavarian Motor Works. Just like Apple, Microsoft proposed a literal translation of the name of the brand too. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle. Mon-Fri: 9am-6.30pm China Time Important they do their research before inadvertently making some embarrassing mistakes! LTL Mandarin School are true believers in that real immersion matters. It is said to symbolize a mother (bird) taking care of her children and it’s also considered to be a reference to the family name, which means ‘nest’ in German. Jet Ski. Best Chinese Watch Brands. Volkswagen purposely chose this due to the fact it appears to look like a version of their very own logo >>> 众. (previous page) () Email: [email protected], No. Yandy. Interesting example this one. So far no one can compete on price with the Chinese” – writes one of the drivers. Volkswagen is a car company from Germany as you’ll probably be aware. It’s best to keep the name to 2-3 characters, as is the case for most people. The name must be legally available. Message, Email: [email protected] While these Chinese goods may look like the real deal from a glance, you’ll soon realize that they don’t perform even half as well as the originals do. In China, the brand has adopted a phonetic match to brand its name. Tel: +86 (0) 10 65129057 Its Chinese name 奔驰 (Bēnchí), which also sounds similar to “Benz”, is made of two characters “奔” and “驰” that both mean to “run fast” in Chinese. This is why there’s a huge market online that sells fake Chinese products that mimic the brands we all know and love. The Chinese name of the company is 宝马 (Bǎomǎ) and it means “precious horse“: 宝 (bǎo) precious + 马 (mǎ) horse. Its main products are personal computers, smartphones, servers, smart televisions and others. Complex Chinese characters can turn off people who have no desire with the language, but even these characters are so easy to digest, everyone can get on board. Zara. Heineken's Chinese brand name is "喜力 (xǐ lì)." Email: [email protected], Xiangyang South Rd. When a foreign company chooses a Chinese brand name, there are several possibilities: 1. Certainly a fine effort to integrate into the Chinese market with three positive characters all moulded together. As you may have gathered from our recap of Chinese watchmaking history, the Tianjin watch factory has been right there since the beginning. Name brands using our random name generator, it uses popular prefix … Obviously, the lower fuel consumption translates into money. It’s Chinese name 大众汽车 (Dàzhòng qìchē) is a pretty accurate description of the original German name, which means “the people’s car”. Everyone should know that China is very notorious for its lack of creativity. The brand name was derived from the Latin “Sonus” (“sound”) and it was conceived to be an international term. Didn't a brand have problems with China for causing offence in a video? Coolster is one of the most popular Chinese ATV brands you will find. In 2014 Lenovo was the second-largest PC vendor in the world by unit sales. This helps too convey the brand's values. Jackpot! The name “Google” originated from a misspelling of the word “googol” (10100) which denotes the large quantities of information the search engine can provide to its users. Sometimes these Chinese fakes are unbelievably good. Very cool isn't it. It not only sounds very similar to the original, which in itself is an achievement with translating a brand name to Chinese, but it’s also easy to pronounce, and it can also directly be translated as “delicious happiness”. The companies Chinese name is essentially a phonetic match. Seagull Watches – What Makes Them So Successful? Notify me of follow-up comments by email. However, the name also suggests speed and timeliness, as 保 (Bǎo) means “to protect/to keep” + 时(shí) means “time” and 捷 (jié) means “quick“. You probably know that the Chinese language is highly … 沃 (wò) “rich” + 尔 (ēr) “like that” + 玛 (mǎ) which is a character generally used to transliterate the sound “Ma” in Chinese. Having a Chinese brand name that has positive connotations in Chinese can be a huge benefit to a company. The word 精工 in Chinese actually means refined or delicate, depicting the brands precise and measured nature. Choosing the name, therefore should be a well thought out process. 别摸我 (bié mō wǒ), or “don’t touch me.” is the name locals gave the brand BMW, which seemingly expresses how precious people consider their car. KFC made Chinese consumers a bit apprehensive when "finger licking good" was translated as "eat your fingers off." But … But we have brought to you three of the best brands. Lenovo is a Chinese multinational brand in Beijing. In China, Nestle is very well known for their chocolate-based snacks. He entered the brand name into China’s public database of trademarks and found that two Chinese companies and an individual had filed for the mark under various categories of … A report published Sunday by an Australian think tank revealed that as many as 83 internationally known brands – including Nike, BMW, Apple, Sony, Google, Lacoste, and Nintendo – have active ties to factories where evidence suggests the Communist Party has shipped Uyghur Muslims to engage in forced labor. Looks a bit familiar right? This helps too convey the brand's values. Nestle's Chinese name is “雀巢(què cháo)." I am from Norway and I am the LTL Chengdu School Director. Just to rubber stamp the great nature of the name, the characters it uses are also basic and “easy on the eye“. In fact, it is based on the company logo: 三脚马 (Sānjiǎo mǎ) means “horse with three legs”! List Reebok is an American (formerly English) footwear and apparel company, a subsidiary of Adidas since 2005. 徐汇区襄阳南路218号现代大厦 A座 910室 Founded in 2004, TutorGroup, the parent company of TutorMing, created the first commercially available synchronous learning portal in the world. Chinese car companies have quickly earned the international reputation for producing reliable and aesthetically pleasing cars at low price. See also about Chinese names. Want to launch your own brand in China? 沃尔玛 – 沃 (wò) “rich” + 尔 (ēr) “like that” + 玛 (mǎ) which is a character generally used to transliterate the sound “Ma” in Chinese. Pepsi in Chinese is known as 百事可乐 (bǎi shì kě lè). Uniqlo. The name must be memorable. Copyright © 2017 TutorMing Chinese Language and Culture Blog. We give plenty of handy information on learning Chinese, useful apps to learn the language and everything going on at our LTL schools! Everyone should know that China is very notorious for its lack of creativity. While these Chinese goods may look like the real deal from a glance, you’ll soon realize that they don’t perform even half as well as the originals do. In fact, Microsoft in Chinese is 微软 ”Wéiruǎn”, where “wéi” is the word for “micro” and “ruǎn” is the word for “soft”. Find out first…. 建国路88号现代城SOHO B座 504 Makes sense now. Burger King is "汉堡王 (hàn bǎo wáng.) Mishil is a brand that features in the 2020 Chinese TV Show Nothing but Thirty (三十而已). Starbucks’ Chinese name, 星巴克 (xīng bā kè), is a combination/mix between the translation of the first character and a phonetic transcription of the last two: the character 星 (xīng) means “star” and 巴克 (bā kè) is a purely phonetic transcription of “bucks”. Its Chinese name, “三脚马” (Sānjiǎo mǎ), has nothing to do with the original one. Its name in Chinese, 古琦 (Gǔqí), is evidently a transliteration which means “ancient” 古(Gǔ) 驰 (chí) to gallop/to spread. 捷 means quick, and it is also used in the names of Jaguar, which is 捷豹 (Jiébào) and Volkswagen’s Jetta, which is 捷达 (Jiédá). Coolster . Let’s take look at a few most popular online clothing brand names in the world: Asos. Email: [email protected], Traditional: 台北市大安區安和路一段78巷29號 Emil Jellinek was an entrepreneur who worked with the Diamler Motors Corporation. However, the reasoning behind this choice goes slightly deeper, see the 2nd character. I'm away right now, so I will get back to you by email as soon as possible, 36 Brand Names and Phrases in Chinese – The Complete Guide. … and that, in a nutshell is where so many brands in China have stumbled before. Whatsapp / Wechat / Mobile Its Chinese name 高露洁 (gāo lù jié) might not sound like a perfect transliteration, but its meaning is unrivalled: “revealing superior cleanliness” (高 gāo “high/superior” + 露 lù “to reveal” +洁 jié “clean/ cleanliness”. Tip #1 – DO.YOUR.RESEARCH. Marika. The name Canon comes from Buddhist bodhisattva Guan Yin (観音, Kannon in Japanese), while the Chinese translation means “excellent” 佳 jiā + “capability/ability” 能 néng. Pages in category "Chinese brands" The following 200 pages are in this category, out of approximately 626 total. Its original name Seikosha (精工舎, Seikōsha), means approximately “House of Exquisite Workmanship“. Lenovo. Brands such as Gucci, YSL and Chanel have such a strong identity that they are known by their English name. Examples such as Coca Cola and Volkswagen should be looked at. Did you know that Chengdu – apart from hot pot, the spicy food, the…. Therefore “百事可乐 bǎi shì kě lè” in Chinese sounds like “everything is joyful”. 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